The answer is YES! Email marketing has grown significantly over the last several years with an increasing number of small businesses communicating directly with their targeted customers via email and social media platforms. Email is one of the most cost effective ways to market your company to a warm audience – an audience that has indicated they want to hear from you. An effective email with a high open rate focuses on the customer’s wants and needs – not your business — and offers valuable content or a special promotion.
Email marketing allows businesses to:
- create promotions for specific products and services
- send invitations to special events
- share valuable newsletters that position you as an expert in the field
- sustain communication with existing customers and establish a relationship with prospective customers
- drive traffic to your website, blog or physical business location
Once you have something valuable to say (remember it’s about them, not you), it’s important to have a targeted list of contacts to direct your email marketing. Buying email lists is not an effective method to build your contact list and can be costly. The most effective way to build your email list is by collecting them directly from customers. Personally ask if they would like to receive emails or special offers from you and include a newsletter or email offers opt-in box on your website and social media platforms.
Now that you have a valuable list of contacts who want to hear from you and valuable content to share, you need an efficient tool to send your email. L.A. Management Company’s customized email newsletter tool offers more than 300 design templates, online subscriber forms to collect website visitors and email addresses, real-time reporting, including the number of recipients who open the email, number of bounces (those leaving a website after only viewing a single page), and number of unsubscribers.
“We offer clients varying levels of service from managing their email marketing entirely to providing our clients the tools to do their own email marketing campaigns,” said Lou Amico, president of L.A. Management Company. “This customized service allows our email platform users a more comprehensive approach for developing their email marketing lists and determine their level of email marketing success using comprehensive reporting and analytics.”
Try a free trial and see how email marketing can work for your business.