Susan G. Komen for the Cure® created the I AM THE CURE.® program to boost the educational outreach and motivate participants to take an active role in their breast health. It speaks to the importance of early detection, and provides simple, action-oriented messages that Race participants can put into action.
LA Management was selected to produce a series of TV and Radio PSA’s for the organization to bee seen throughout Charlotte for general awareness and for Race for the Cure. Below is a demo reel of the various spots.