Email marketing has become one of the most powerful tools for marketers!
An explosion of new digital technologies pushed companies to evolve the way they communicate with their clients and prospects. But those same technologies can leave a marketers’ head spinning. What’s the right marketing mix? How much should you invest in new channels? Which channel is most effective for acquiring new customers and driving revenue for your business?
Even with the explosion of new technology, marketers keep coming back to email. The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI 1.
Contrary to the boasts by Social Media – Email Blows away Social Media when it comes to acquiring new business.
When you want to grow your business, acquire new customers, launch a new product, offer a promotion, you turn to email. Why? Because email delivers better than any other channel. Email is 40 times more effective at acquiring new customers than Facebook or Twitter 2.
But email marketing today is far different than 10 years ago. Technology has forever changed the way customers interact with businesses. 60% of online adults in the US and UK use at least two devices each day 3. Mobile is at the epicenter of today’s digital experiences. From 2010 to 2015, email opens on mobile devices increased by 30% 4. But this is just part of the bigger story, in which online audiences are constantly moving between devices. 40% of online adults will sometimes begin an activity on one device and finish on another.
Email with mobile-ready design is no longer a nice to have, it’s a must have. You need a modern email service provider that takes the hard work out of email design so you can focus on perfecting your message and optimizing your campaign. Modern email software provides you peace of mind, knowing your emails will look awesome on every screen.
If you are looking for more effective ways to communicate with your audience contact us for a free analysis consultation and let us show you how to expand your market and retain clients.