For many businesses, it’s hard to swallow paying for clicks on keywords when they are already receiving “free” organic visits. What many don’t know is the lift that is seen when you run PPC and SEO campaigns simultaneously.
The fact is, when users see the same website multiple times in the search results (organic and paid listings) there is an added value of brand authority, persuading users to click on that company’s ad. This in turn increases the total CTR (Click-Through Rate) to be higher than the expected combined CTRs.
While you may have good organic positioning there are always specific keyword searches that your site won’t come up strong for and only PPC can increase and diversify your web site presence in those searches.
PPC Campaign Management
- Keyword Analysis
- Multiple campaigns and Ad creation
- Local and Regional programs
- Remarketing Display Campaigns
- Campaign Reports
- Site Analytics
- Call and forms tracking
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