It’s time to stop standing still and get out your message.
We know it’s hard to focus on new marketing and training programs when you’re busy taking care of existing customers and business. L.A. Management Company, a full service marketing and multimedia production company, helps you get out your message and deliver it directly to their desktop.
It all begins with a Communications Analysis
Before a communications program can be created there are key steps to analyzing your needs and the necessary components to creating a program with a clear message that creates the desired response.
An analysis begins with a review of previous campaigns and their effectiveness. What materials are still relevant and can be repurposed so we can save you money. What is your competition doing? Is there something out in the marketplace you like that we can develop for you?
“When we don’t have to recreate the wheel we save you money.”
The first question we pose is… who is your audience? Sounds easy, but it’s harder than you think, and oh…”the world” is not a good answer.
Next, we need to determine your objectives. Is it to …increase sales? create awareness of your products or services? provide product support? orientate your clients or employees to policies or culture?
Okay, now we know who and why, but what is your message? Good content is necessary to get your message across. This is where it really starts to get tough. Content development, research, script or copy writing is necessary to deliver your message in a clear, effective and compelling method. We immerse ourselves in your business to understand your company and tell its story.
Once your message is developed you need to determine the elements necessary to deliver your program. Do we use a brochure, catalog, video, multimedia presentation, interactive training program, e-mail marketing campaign, new website design and development? It often can be all of the above.
Now that you have decided on a brilliant new communications campaign with all the bells and whistles, a campaign that will probably double your company’s growth and earn you a big fat raise, you have to face the cold cruel reality of budget and time to completion. This is where we really shine. We take your dreams and deliver them in programs that fit your time constraints and budget.