According to ComScore, U.S. users streamed 41 percent more video content in August 2009 than they did during the same period in 2008, and the average time-per-viewer was up almost 39 percent. Additionally, in a survey by Eccolo Media, 76% of BtoB buyers found video to be moderately, very or extremely influential, while 49% watched video while considering a purchase. Other studies by MarketingSherpa conclude that online video is only second to word-of-mouth for its ability to influence decision makers in every stage of the purchase cycle. It’s clear that demand for engaging, educational content delivered online, presents some unique opportunities for BtoB marketers to both change the way content is delivered, and accelerate the adoption of their products.
comScore Releases January 2010 U.S. Online Video Rankings
Average YouTube Viewer Watched More than 93 Videos in January, up 50 Percent vs. Year Ago
RESTON, VA, March 8, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.
Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent).
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.