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Ensure your email marketing is effective.

Email marketing effectiveness is usually measured after the email has been sent and opens, clickthroughs, etc. have been measured. The problem is your results are often skewed by the effectiveness of the subject line, message, call to action and design.…
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Four Steps to Optimizing your Site

Four Vital Steps for Optimizing Your Website Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take…
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Online Customer Reviews Can Be Key to Sales

A customer reviews page on your web site makes it easy for happy customers to post reviews on your site and on major online reviews directories. With the world at your fingertips, customer reviews are becoming more and more significant…
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Is Email Still an Effective Marketing Tool?

The answer is YES!  Email marketing has grown significantly over the last several years with an increasing number of small businesses communicating directly with their targeted customers via email and social media platforms.  Email is one of the most cost…
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Making Your Website Run Like a High Performance Engine

By Lou Amico Your website represents your company and brand.  For many, it’s the customer’s first impression of your business.  Jimmie Johnson doesn’t win NASCAR races without a superior high performance race car and your company won’t win business without…
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Internet video consumption trends

According to ComScore, U.S. users streamed 41 percent more video content in August 2009 than they did during the same period in 2008, and the average time-per-viewer was up almost 39 percent. Additionally, in a survey by Eccolo Media, 76%…
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Baby Boomers Take on Social Networking

According to The Nielsen Company, global consumers spent more than 5.5 hours on social networking sites in December 2009.  In December 2008, users were only spending about 3 hours on the same sites.  That’s an increase of 82% in just…
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Marketing strategies that can pay off

Originally published in the Charlotte Business Journal – 5/23/08 There are many challenges associated with starting a small business.  While many businesses succeed, there are many that fail.  The biggest reason companies fail is that they miss their target market…
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