Holistic Online Marketing Approach

At L.A. Management we believe in a “Holistic Approach” to web site development and creating an online presence. You can no longer just build a website and hope to be successful on the Internet. You need a comprehensive marketing strategy that…

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How does Email Compare to other Marketing Channels

Email marketing has become one of the most powerful tools for marketers! An explosion of new digital technologies pushed companies to evolve the way they communicate with their clients and prospects. But those same technologies can leave a marketers’ head spinning. What’s…

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Online Customer Reviews Can Be Key to Sales

With the world at your fingertips, customer reviews are becoming more and more significant in the sales process.  Reviews impact customers’ decisions and with so many platforms for people to share their opinions, reviews are hard to ignore. Many business…

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Facebook Aids Local Businesses & Job Seekers

Source: ABC World News Report Facebook is a tool to engage and reach out to your potential audience. This segment just touches on the huge potential that social media has to help small businesses get in-front of potential clients and…

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Making Your Website Run Like a High Performance Engine

By Lou Amico Your website represents your company and brand.  For many, it’s the customer’s first impression of your business.  Jimmie Johnson doesn’t win NASCAR races without a superior high performance race car and your company won’t win business without…

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Baby Boomers Take on Social Networking

According to The Nielsen Company, global consumers spent more than 5.5 hours on social networking sites in December 2009.  In December 2008, users were only spending about 3 hours on the same sites.  That’s an increase of 82% in just…

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Marketing strategies that can pay off

Originally published in the Charlotte Business Journal – 5/23/08 There are many challenges associated with starting a small business.  While many businesses succeed, there are many that fail.  The biggest reason companies fail is that they miss their target market…

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