A customer reviews page on your web site makes it easy for happy customers to post reviews on your site and on major online reviews directories.
With the world at your fingertips, customer reviews are becoming more and more significant in the sales process. Reviews impact customers’ decisions and with so many platforms for people to share their opinions, reviews are hard to ignore.
Many business owners fear review sites, such as Google, Yelp, Yahoo, CitySearch, Yellow Pages, etc., for fear that someone will post a negative review that will impact their business. This is understandable, however, sitting back and not being proactive about welcoming reviews will more than likely make your fears a reality. Those motivated to write a review on their own tend to be unhappy customers. But, if you encourage your customers to share their positive experience on these review platforms you will find yourself seeing a whole lot of love – and also gain a lot of useful feedback that will help you improve your business.
How do I generate legitimate positive reviews?
Send an email to customers after you’ve done business with them with a direct link to a review site(s). By encouraging them to share their experience demonstrates that you value the customer experience and quality of service. You can also offer customers a post card with a QR code that will send them directly to a review site(s) to share their experience. Making it easy for customers to rate your business will allow those good reviews to help showcase your product or service – reviews that more than likely would not have happened without you making it top of mind and easy to do.
Another benefit of using online reviews is that it helps build your search engine ranking. The more reviews you have, the higher your search engine ranking and more easily you will be found when customers search for your product or service. Try Googling your product or service in the area you do business (i.e. widgets in Charlotte, NC). Does your business show up in the search results? If your business does not show up where you desire it to be, start using the resources you have – your customers – to help build your business and search engine rank through customer reviews.