10 Easier Ways than SEO
Everyone wants “organic” or “free” traffic, but it’s a full time job to try to keep on top of the search engines changing rules. Instead, if you build a good content-rich site and do the things on this list, you’ll…
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Long Term vs, Short Term Marketing
Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely…
Read MorePay Per Click Definitions
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay…
Read MoreContent is King
Content is king, the fresher the better. Fresh content The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content.…
Read MoreUnderstanding Google Ad Words
Google AdWords Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen. Google AdWords provide an inexpensive advertising…
Read MoreSelecting Effective Keywords
Determining Keywords By S. Housley Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. The formula…
Read MoreIs Your Marketing Message Getting Through?
Your product or service is the best in your industry. Client’s are happy and sing your praise. Then how come business isn’t flowing through the doors? Is it a lack of Awareness? Understanding? Trust? Need? Are your products or services…
Read MoreIS YOUR ADVERTISING PROGRAM DOOMED?
IS YOUR ADVERTISING PROGRAM DOOMED? I don’t know how many times I have heard companies complain that they have tried some form of advertising and it just didn’t work. They usually blame the medium or the costs for their lack…
Read MoreFirst Steps to Creating A Communications Program
The Economy is improving and The Stock Market is up. So what are you doing to tell the world you’re ready to do business? It’s time to stop standing still and get out your message. We know it’s hard to…
Read MoreHow to Copyright Your Material
Copyright law is confusing but you can navigate through it as well as anyone. I suggest you go to the U.S. Copyright Office website then look for a link to “Copyright Basics” and download that file. If printed out it…
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