How does Email Compare to other Marketing Channels

Email marketing has become one of the most powerful tools for marketers! An explosion of new digital technologies pushed companies to evolve the way they communicate with their clients and prospects. But those same technologies can leave a marketers’ head spinning. What’s…

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Ensure your email marketing is effective.

Email marketing effectiveness is usually measured after the email has been sent and opens, clickthroughs, etc. have been measured. The problem is your results are often skewed by the effectiveness of the subject line, message, call to action and design….

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Is Email Still an Effective Marketing Tool?

The answer is YES!  Email marketing has grown significantly over the last several years with an increasing number of small businesses communicating directly with their targeted customers via email and social media platforms.  Email is one of the most cost…

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