- We create promotions for specific products & services.
- Send invitations to special events.
- Build quality newsletters that position you as an expert in your field.
- Sustain communication with customers and prospects.
- Drive traffic to your blog, website, or retail location.
- Segment your list and test out relevant messaging for your audience.
What Can an Email Service Provider (ESP) Do for You?
- Automate the list building process with opt-in forms.
- Manage your opt-out/unsubscribes for quality list management.
- Manage relationships with ISP’s for superior deliverability.
- Offer tools for list segmentation, creative templates, support, list management, and real time reporting.
- Become a trusted resource for marketing ideas and tips for growing your small business.
Use what you have.
- We start with an Opt-in form on your website.
- Mail a postcard to offline names and addresses to opt-in to online promotions.
- Get all departments involved from Sales to Customer Service.
- End every call or transactional email with “Can we add you to our email list to receive our newsletter?”
- Add Forward to a Friend in every email you send for word of mouth marketing.
Marketing Strategies for List Growth
Email is part of a comprehensive (Holistic) web marketing strategy. Online methods include:
SEO & Google AdWords — Increase your chances of being found. Track new sign-ups back to specific sources or keywords.
Newsletter Sponsorships — Get your offer in front of people with interests that match your target audience.
Viral Marketing — Get people talking! “Forward to a Friend” in all your emails, Refer-a -Friend programs, affiliate and Social Media programs and even a blog.
Read more about “Your Checklist for A Successful Email Campaign”.