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Email marketing effectiveness is usually measured after the email has been sent and opens, clickthroughs, etc. have been measured. The problem is your results are often skewed by the effectiveness of the subject line, message, call to action and design. … Continue reading
We believe in a “Holistic Approach” to web site development and creating an online presence. You can no longer just build a website and hope to be successful on the Internet. You need a comprehensive strategy that keeps up with … Continue reading
By Lou Amico Evolving technology is radically changing the way goods and services are sold. As a result, market and buyer preferences are changing how we communicate and gather information. In order to continue to grow, companies and organizations must … Continue reading
With broadband access, wireless technology, and amazing recording devices, video is easier to capture and deliver than ever. It is estimated that the number of those who watch online video is set to double, reaching 1.5 billion users by 2016. … Continue reading
According to Google, 97 percent of consumers search for local businesses online. This equates to 2.2 billion local searches. How does your business appear when a consumer Google’s you, your business, product or service? The first step is to have … Continue reading
Four Vital Steps for Optimizing Your Website Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take … Continue reading
With the world at your fingertips, customer reviews are becoming more and more significant in the sales process. Reviews impact customers’ decisions and with so many platforms for people to share their opinions, reviews are hard to ignore. Many business … Continue reading
The answer is YES! Email marketing has grown significantly over the last several years with an increasing number of small businesses communicating directly with their targeted customers via email and social media platforms. Email is one of the most cost … Continue reading
LA Management President Lou Amico discusses the basics of Internet Marketing. Search Engine Optimization (SEO) Explained for Small Business TitleSearch Engine Optimization (SEO) Explained for Small Business Runtime9:57 View count45 TitleWeb Site Development – Designing your Web site to communicate … Continue reading
As social media expand, so do jobs in field But there’s a downside to boom: Many companies seeking help don’t have a strategy for using tools. By Sarah LundyOrlando SentinelORLANDO, Fla. Type “social media” in the keyword box on most … Continue reading