Internet Marketing

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Internet Marketing Strategies

For most businesses there are 4 main Internet Marketing Strategies that need to be considered.

  1. Search Engine Optimization (SEO) – is the organic positioning of your web site in the “Free” section of the search engines. The free organic position on page 1 of a search engine is desirable for many reasons including that the placement of your listing can often last for years with little cost to maintain once it is achieved.
  2. Search engine Marketing (SEM) – is most commonly known as the paid placement of your web site listing in the “Sponsored Links” section of a search engine page. Page one placement can be achieved immediately. There is much more to an effective paid campaign to learn more click here.
  3. Social Media – social and business networking web sites like Facebook, Linkedin and Twitter have become powerful tools for businesses and individuals to connect and communicate business news and opportunities.
  4. Email Marketing – is the most cost effective method to communicate often and efficiently with your clients. Properly designed email campaigns can keep you top of mind with clients, promote products or events and provide you with statistical reports to help analyze their interests.

Internet Marketing can be the most cost effective method to market your product or services regionally or to the world. Whether you are a small business serving a local town, city or state or a medium to larger business serving clients nationwide we develop organic site optimization strategies that raise your websites’ visibility in the natural search sections of Google, Yahoo, Bing and MSN.

For example: we are a “Multimedia Marketing Company” and have positioned ourselves to be on Page 1 of Google for that important search term. (Where is your website ranked?)

SEARCH ENGINE MARKETING PACKAGES

Research shows that over 80% of internet searches click on links in the natural organic searches within areas B & C

Drive more traffic to your site and improve your page rank with organic search engine marketing.

We have developed proven programs to strategically raise your websites visibility to your target audience. Through a complex combination of paid advertising, website analysis, industry specific keyword analysis, backlink development and content development and distribution we build your website as a resource for topic related searches within your industry. Contact us for more details or complete our communications analysis form and we will provide you with a free page rank report.

SEO Marketing Campaigns Include: (minimum 6 mo. contract)

  • Site Analysis
  • Keyword Analysis
  • Link building and Analysis
  • Submission of main pages to Yahoo, Google & MSN and over 200 directories.
  • Organic Site Optimization (HTML code analysis and updates)
  • Competition Ranking Report (Monthly)
  • Article and Press Release submission and distribution.
  • Submission of All web site pages to the Major Search Engines and over 200 directories.
  • Organic Site Optimization (HTML code analysis and updates, Copy writing)
  • Video distribution

SEM Campaign Management (Terms- Month to Month)

  • Key word Analysis
  • Multiple campaigns and Ad creation
  • Local and Regional programs
  • Campaign Reports
  • Site Analytics
  • Call and forms tracking

The level of your package is also determined by hours dedicated to improving your site and increasing your position and ranking. Visit our Marketing 101 page for helpful articles on Internet strategies or contact us for a free quote.