LA Management President Lou Amico discusses the basics of Internet Marketing.
Lou Amico Presents Internet Strategies for Small Business
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Prasad Cosmetic Surgery Selects L.A. Management
New York Cosmetic Surgeon, Dr. Amiya Prasad is a world class Oculofacial Plastic Surgeon, with offices in the Upper East Side of Manhattan and Garden City, NY. With the scope of services provided by him and the other Super Specialists on his team there was a need for a multiple platform strategy to optimize the specific services offered and communicate the high level of care.
L.A. Management Company developed a multi-site strategy focus on practice areas while still keeping the branding.
Websites developed included:
- http://prasadcosmeticsurgery.com
- http://eyelifts.com
- http://coollipodoctor.com
- http://realfacelift.com
- http://nyhairloss.com
- http://puffyeyes.com
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Facebook Aids Local Businesses & Job Seekers
Source: ABC World News Report
Facebook is a tool to engage and reach out to your potential audience. This segment just touches on the huge potential that social media has to help small businesses get in-front of potential clients and hold and ongoing dialogue with existing clients.
With the ever growing importance of peer to peer reviews a positive online conversation with your clientele can dramatically improve conversion of shoppers to buyers.
For more on how Social Media Management can help your company grow contact us at info@lamanagementco.com or call 704-560-6274.
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L.A. Management Company Produces Video for Charlotte Mecklenburg Schools
CHARLOTTE, NC – - L.A. Management Company, a marketing firm specializing in website development, online marketing, social media management and video production, has been hired by Charlotte-Mecklenburg Schools (CMS) to produce a training video for teachers on their new classroom video technology, Teachscape Reflect.
Thanks to funding from the Bill and Linda Gates Foundation, Teachscape Reflect will enable educators to record a complete, 360-degree panoramic view of the classroom, and then use the web-based software to review for professional learning.
The L.A. Management Company produced video will include interviews with CMS administrators, facilitators and teachers, and an instructional how-to on how to set-up and use the Teachscape Reflect tool.
“Whenever you introduce new technology to a large group, there is always going to be a learning curve,” said Lou Amico, president of L.A. Management Company. “Educators are busy and have limited time to sit through lengthy training sessions. This short video will allow for a more efficient way for teachers to learn how to use the equipment and a visual resource for troubleshooting.”
Empixx Award for How To Video
We’re making room in our trophy case for this gold beauty!
L.A. Management was awarded a Gold Empixx Award from the American Pixel Academy for a “How-To – Flo Coat ” video we produced for Bonsal American.
Bonsal American is the parent company for Sakrete and Prospec packaged concrete products sold nationwide. We have been honored to produce a series of “How To” videos for their web site and trade shows. Watch this award winning video below.
L.A. Management Ranked 174 out of 300 in Top Small Businesses of the South List
We were proud to make Business Leader’s Top 300 Small Businesses in the South list. The award – based on revenue growth, recent business achievements, civic participation, and percentage of local sales – is doubly an honor given the difficult economic times of the past three years. At the awards reception this month we learned we were ranked 174 out of 300 other great small businesses in our region. WOW! What great company we’re in!
Honorees are dynamic small businesses that have exhibited strong historical financial results, have a positive impact in
the local economy and are making a difference not only in business, but also in the greater community.
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L.A. Management Company Selected as a Top Small Business of the South
Business Leader magazine recognizes top 300 small businesses in the Southeast.
CHARLOTTE, NC – - L.A. Management Company, a marketing firm specializing in website development, online marketing, social media management and video production, will be recognized by Business Leader as a Top 300 Small Business of the South at a reception on June 22, 2011. Honorees are dynamic small businesses that have exhibited strong historical financial results, have a positive impact in the local economy and are making a difference not only in business, but also in the greater community. The Charlotte-based marketing firm has been recognized by Business Leader 3 times in the last 3 years. Company President Lou Amico, has been selected as one of the top 50 Entrepreneurs in Charlotte in 2010 and Mover and Shaker in 2009. Also in 2009 the firm was selected as #54 in the Top 100 Small Businesses in North Carolina.
“We measure our success everyday by our ability to help our clients achieve their marketing goals,” said Lou Amico, It’s the icing on the cake to receive this award. It’s very rewarding to see our hard work and initiatives have been recognized.”
About Business Leader
Business Leader’s mission is to serve business executives and decision makers in the local and regional market. Business Leader serves this audience through a 6 time per year magazine that has relevant and positive news about local business and, through awards dinners and educational business events. Other prominent awards and recognition programs that we organize and host include: Top Entrepreneurs, Top CFO’s and Leading Professional Women, to name just a few. www.businessleader.com
About L.A. Management Company
L.A. Management Company specializes in online marketing, video production, multimedia production, website development and optimization and social marketing. The company has won numerous Telly Awards, one of the most prestigious awards in advertising, film and video production for their multimedia work. For more information, visit lamanagementco.com or call (704) 560-6274. Join L.A. Management Company on Facebook at facebook.com/lamanagement
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AAA Driver Safety Video wins Two Tellys
Educational video receives Bronze Telly Awards in the categories of Safety and Social Responsibility
CHARLOTTE, NC – - L.A. Management Company, a marketing firm specializing in website development, online marketing, social media management and video production, has won two Bronze Telly Awards for the driver safety video they produced for the AAA Foundation for Traffic Safety. The video, which AAA shows to schools, community groups and broadcasts on TV, won in the categories of Safety and Social Responsibility. (Watch the video below.)
The driver safety video’s purpose is to improve driving habits and includes interviews and recaps of tragic accidents that were caused by dangerous and distracted driving, including texting, speeding, driving under the influence, driving when tired and unauthorized driving.
“This particular video had several components that we needed to ensure everything would got perfectly in order to convey the right message, emotions and call to action,” said Lou Amico, President of L.A. Management. “We are so proud of this production and the improvements it will bring to driver safety. The recognition from the Telly Awards is the icing on the cake.”
“The response we’ve received from showing this driver safety video has been extremely positive and has motivated thousands of drivers to be more present and focused while behind the wheel,” said Tom Crosby, Vice-president, Communications, AAA Carolinas, “L.A. Management Company has produced this video and several PSA’a for us and we’re impressed each time. It’s a great honor to receive a Telly Award for this video and we applaud L.A. Management Company’s work to produce such an outstanding video that presents a very compelling message.” Since 2007, L.A. Management Company has won 12 Telly Awards in multiple categories.
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states and many foreign countries.
About AAA Carolina
The AAA Foundation for Traffic Safety is dedicated to saving lives and reducing injuries on the roads. It is a not-for-profit, publicly-supported charitable educational and research organization. Since 1947, the Foundation has funded over 200 projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur.
About L.A. Management Company
L.A. Management Company specializes in online marketing, video production, multimedia production, website development and optimization and social marketing. The company has won numerous Telly Awards, one of the most prestigious awards in advertising, film and video production for their multimedia work. For more information, visit www.lamanagementco.com or call (704) 560-6274. Join L.A. Management Company on Facebook at www.facebook.com/lamanagement.
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L.A. Management Company Designs New Website for Northwest Hair Restoration
CHARLOTTE, NC – - L.A. Management Company, a marketing firm specializing in website development, online marketing and video production, has designed a new website for Northwest Hair Restoration (www.hairreplacementsurgeon.com). The new site showcases the depth of services offered at the Seattle – Tacoma hair restoration practice, including the latest breakthroughs in the field. L.A. Management Company has also been retained to provide search engine optimization (SEO) services to help the medical practice be found on relevant online searches and help drive patients to their website.
About Northwest Hair Restoration
Founded by Robert Niedbalski, D.O., Northwest Hair Restoration provides individualized solutions to treat hair loss in men and women. In addition to hair transplant surgery, including eyebrow hair transplantation, the practice offers non-surgical medical treatments, such as Propecia and laser hair therapy. Dr. Niedbalski is the only fellowship trained and a certified member of the American Board of Hair Restoration Surgeons, Dr. Niedbalski has been a member of the ISHRS since 1993 where he has served in various leadership roles with the organization, including co-director of the Fellowship Training Program. For more information, visit www.northwesthairrestoration.com.
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Why Social Media Should be one of your Critical Marketing Tools
By Lou Amico
Every day, you, your customers, and your employees come into contact with some form of social media. According to the Nielson Company Internet and Social Media Insights report, 22 percent of time spent online is devoted to social networking sites. Facebook, the most popular social networking site, has over 500 million users from ages 13 to over 55, with the fastest growing demographic being women over age 55. Social media can no longer be ignored and must be a critical part of your marketing plan. Plus, social media is great for building your brand further on the Internet. Your customers use social media, but is your business making the most of social media opportunities?
1. One size does not fit all.
A multitude of social media sites exist. The most popular sites include Facebook, Twitter, LinkedIn, YouTube and MySpace. Your marketing approach should not be the same for all social media sites, nor may all make sense for your business. Determine which site(s) provides the most value to your business and which one fits your target audience (i.e. customers) best.
2. Invest the time and resources to use social media correctly.
Social media is real-time; not using social media correctly can actually hurt your business. It’s important that you invest the time to create a social media plan that outlines your target audience, content goals and strategy. When your potential customers visit your social media page they should find value. Lack of information or too much un-relatable content can cause a negative first impression.
3. Understand what your customers and potential customers want from you.
Whether you are in the business of selling information, products or services, social networking has a place in your marketing plan. Thanks to share features, social media has the ability to greatly enhance and promote your message and promotions. Don’t be afraid to ask your fans what they’d like to see. Is it more promotions, notifications of sales, tips, how-to’s, etc.? Create a plan for your content, but don’t be afraid to tweak it throughout the year based on feedback from your fans and customers.
4. Research other businesses using social media.
A number of social media applications exist that can be used to customize your social media page further. Facebook has numerous to choose from. Social Media Examiner published a helpful blog post on the top 75 apps for enhancing your Facebook page. Consider the following questions when researching how other social media can benefit your business: What social media pages do you visit most often? What do you like about them? What features do they offer that make sense for your business?
5. Use social media to interact with your audience.
Where social media differs from traditional marketing efforts is its ability to develop stronger relationships with your customers. Social media is not a tool for high pressure sales. Show your value by offering value. Encourage interaction with your fans by asking questions and don’t hesitate to ask your fans to “like” or “share” content you post. Make sure someone is monitoring your social media regularly and frequently so that questions and fan posts can be recognized and responded to in a timely manner.
Social media is here to stay and will continue to evolve. Your marketing plan should evolve too. Social media helps create links and content online, and ultimately helps improve search engine rankings. It’s a powerful tool that helps you connect with your customers and be part of the conversation. Is your business effectively joining the conversation?
Lou Amico is founder and president of L.A. Management Company, a website development, online marketing and video production firm. He can be reached at (704) 560-6274 or visit www.lamanagementco.com for more information.
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